My intention is to make you look good, but still look like yourself. A headshot that is retouched too much will look fake and not represent you. Walking in front of the new client, hiring manager or casting director you should be recognizable from your headshot.
The lighting I use is designed to be a flattering light. Due to the clarity of the camera some permanent marks or scars may be diminished in appearance so as to make the eyes bright and confident even before retouching.
When beginning to retouch an image, I start with anything that is temporary. Then I minimize distractions that we missed when shooting the image. Teeth can be whitened, minor blemishes can be removed, stray hair(s) can be cleaned up. Skin redness that isn’t apparent in normal in-person interactions can become glaring in a headshot, so I will diminish the redness while still preserving the texture (including freckles and moles) of the face.
"A good headshot is one that looks like the actor and also gives a little essence of their personality… you don’t want the headshot to lose character," says agent Carrie Johnson of Mitchell K. Stubbs & Associates.